If you run a shop or cafe on New Kings Road, you already know how quickly carpets and rugs pick up the story of the day: muddy footprints from a wet London morning, coffee splashes near the till, crumbs under the tables, and that faint "busy place" smell that never quite goes away.

Matchdays at Craven Cottage are full of energy, noise, muddy shoes, drinks spills, and the kind of small messes that seem to appear in seconds.